What the Latest Rightmove Data Means for Sellers in the Midlands

The latest Rightmove House Price Index (October 2025) reveals that while the national market has slowed slightly, much of the Midlands — particularly Shropshire & Worcestershire — remains resilient and well-balanced.

At Nock Deighton, we’ve analysed the data and seen the trends reflected across our offices in Ludlow, Telford, Kidderminster, Bridgnorth, Ironbridge, Shrewsbury and Newport. For local homeowners thinking about selling, understanding what’s happening nationally — and how it translates regionally — can make a real difference to results.

A National Slowdown, but Stronger Performance Locally

Across the UK, the average asking price increased by just 0.3 % in October, below the ten-year average seasonal rise of 1.1 %. This muted growth shows that while demand is still present, buyers have more choice than ever, creating a more competitive marketplace.

However, the picture in Shropshire & Worcestershire is more encouraging. Year-to-date figures show that the number of homes coming to market and the number of agreed sales are both up 5 % compared with 2024. This means buyers are active — they’re simply being more selective and price-conscious.

Homes in areas such as Ludlow, Bridgnorth and Shrewsbury that are priced in line with local comparables are still achieving strong interest and good sale prices. By contrast, properties entering the market above realistic expectations are often seeing fewer viewings in those crucial early weeks.

Pricing Right from the Start

Rightmove’s research highlights that homes which receive an enquiry on their first day of marketing are 22 % more likely to sell than those that take two weeks or more to attract initial attention. In a market defined by buyer choice and sensitivity, that first impression counts more than ever.

At Nock Deighton, our valuers in Kidderminster, Telford and Newport blend live Rightmove data with on-the-ground insight to ensure properties launch at the right level. This strategic pricing approach helps sellers capture early interest, which often leads to faster offers and smoother completions.

Local Demand Remains Consistent

While the South of England has seen modest annual price dips, Shropshire & Worcestershire continue to benefit from steady regional demand. Families relocating from urban areas remain drawn to the region’s space, scenery and accessibility. Towns such as Ironbridge and Bridgnorth are particularly popular among buyers seeking character homes and a community feel, while Telford and Shrewsbury continue to attract professionals looking for modern housing and excellent transport links.

Mortgage affordability has also improved compared with 2024. Rightmove’s mortgage experts note that rates have stabilised and could begin to ease further following the upcoming Budget, improving buyer confidence heading into winter.

The Key Takeaway for Midlands Sellers

The data points to a resilient but price-sensitive market. Sellers who set realistic expectations, present their homes well, and partner with a knowledgeable local agent will continue to achieve successful outcomes.

Across Ludlow, Bridgnorth, Ironbridge, Telford, Kidderminster, Shrewsbury and Newport, our agents are seeing that competitively priced homes are generating strong viewing levels — often leading to multiple offers.

If you’re considering selling, now is the time to prepare: ensure your home is well-presented, priced accurately, and marketed with professional photography and targeted promotion. These steps can significantly increase your chances of achieving the best possible price before the end of the year.

In Summary

While national figures suggest caution, the Shropshire & Worcestershire property market remains stable and active. The Midlands continues to outperform the South in both demand and price consistency, giving local homeowners every reason for confidence.

Whether you’re planning to sell soon or simply want to understand your property’s current market value, expert local guidance is essential.

👉 To discuss your property plans, get in touch with your local Nock Deighton office today.